Friday, July 10, 2015

Overcoming the Challenge for Managing Long-Tail Demand

Today, and for the foreseeable future, a major theme for the majority of firms competing in their respective industry settings is that growth and profitability stems from differentiated products and services.  A recent PowerPoint slide title summed up this reality as: From Mass Markets to Millions of Niches.  These business and product strategies can be […]

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