Your Ideas Need a Strategy

All too often, I participate in brainstorming sessions – where clients with brilliant and fresh ideas for product innovations have absolutely no idea how to implement steps to bring the product to fruition. One of the main reasons for this is the failure to develop a strategic plan. Many companies view innovations as “brainstorms of ideas” that will vastly turn into profit. This, unfortunately, is not the case for most. When meeting with clients, my main focus is to assist them with embedding…

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